Guide to Choosing the Right CRM for Your Business
Are you looking for a reliable and feature-rich CRM software for your business? Look no further than ACT! CRM. We will explore the features of ACT! CRM in depth and provide you with an overview of its pros and cons.
What is ACT! CRM?
ACT! CRM is a legacy software that has evolved with the changing needs of businesses. It is a full-featured CRM that offers many features that small to midsize businesses find helpful. The software is reliable and has optional digital marketing features that allow businesses to keep track of customers and cultivate relationships.
ACT! CRM Features
ACT! CRM offers a wide range of features that make it an ideal choice for businesses of all sizes. Here are some of the key features of ACT! CRM:
Contact Management
ACT! CRM offers robust contact management features that allow businesses to keep track of their customers and prospects. The software allows you to store contact information, notes, and history in one place, making it easy to manage your contacts.
Sales Management
ACT! CRM offers powerful sales management features that help businesses manage their sales pipeline. The software allows you to track leads, opportunities, and sales activities, making it easy to manage your sales process.
Marketing Automation
ACT! CRM offers integrated marketing automation features with customizable workflows. The software allows you to create targeted email campaigns, track website visitors, and automate your marketing processes.
Reporting and Analytics
ACT! CRM offers robust reporting and analytics features that help businesses gain insights into their sales and marketing performance. The software allows you to create custom reports, dashboards, and charts, making it easy to analyze your data.
Pros of ACT! CRM
- Reliable and full-featured
- Optional digital marketing features
- Powerful sales management features
- Integrated marketing automation
- Robust reporting and analytics
Cons of ACT! CRM
- Dated UI
- Integration with Gmail or Outlook is not very elegant
Conclusion
ACT! CRM is a reliable and full-featured CRM software that offers many features that small to midsize businesses find helpful. The software has optional digital marketing features that allow businesses to keep track of customers and cultivate relationships. It also offers powerful sales management features, integrated marketing automation, and robust reporting and analytics.
While the software still shows its roots in a dated UI, it has evolved into a more rounded, cloud-based CRM. Integration with Gmail or Outlook is not very elegant but it still remains a full-featured CRM worth considering.
